Technology is the glue that holds a good event together.
If you’ve never used an event app before, you may not understand how transformative it can be. In this article, we’ll show you how EventMobi’s powerful event app helped 5 different organizations build standout events.
Diversified Communications ULC Cuts Costs by $8,000 using an Event App
It’s easy for expenses to rack up when you’re planning a large-scale event. Often, one of the most costly components of an event is registration— printing badges and staffing a registration table is expensive, but it’s vital to get it right, as the registration experience will set the tone for the entire event.
Diversified Communications ULC was gearing up to host their annual medical conference, known as Pri-Med Canada. They expected over 3,600 attendees from 200 different healthcare, educational, and pharmaceutical companies.
With such a large audience, Diversified Communications knew they needed a high-tech event app to manage everything from attendee engagement to scheduling and planning.
But they also saw a surprise benefit of using an event app: They were able to save $8,000 on printing and shipping costs, thanks to EventMobi’s event registration software.
Instead of relying on printed badges, the company was able to import their attendees’ information into the event app, even while the app was still being designed in the weeks leading up to Pri-Med Canada. Event registration could then happen onsite; when attendees logged into their app for the first time, they could see all of their information already loaded into the program, including the sessions they’d signed up for.
It wasn’t just the event planners who loved the event app. With EventMobi’s technology, the company surpassed their event app adoption rate by 155%.
GetWellNetwork Uses an Event App to Build Brand Reputation
Technical difficulties can turn an excellent event into a nightmare—especially if the event is all about technology.
The GetWellNetwork, which provides cutting-edge technology for healthcare organizations, knew they couldn’t afford to have any big tech issues during their GetConnected Conference, during which they showcase innovations in the healthcare tech space.
The event organizers were on the lookout for an event app that could be the “brain” of the entire event. They needed a solution that would replace their paper handouts and program schedules, while also boosting attendee engagement and connecting their audience during the event.
After doing their research, they landed on EventMobi as the best option to achieve their goals. And this decision paid off—literally. They saved tens of thousands of dollars on their event budget, while also hosting their most engaging attendee experience to date.
On top of that, by using such a diverse and intelligent event app, they solidified their brand image as a leader in the tech space.
Networking is at the heart of so many events, as was the case when Real Property Management was gearing up to hold their annual national conference.
They went into the event wanting to break the mould, so they could surprise and delight their attendees, while also encouraging them to build their network inside the franchise community.
“We needed to create a platform where attendees could communicate with each other better. We didn’t want to just leave it up to chance that they would interact,” said Tim Sedgwick, from Real Property Management.
In the past, the company had used gamification to encourage networking, but it hadn’t panned out as they’d hoped in terms of ROI. But when they began using EventMobi’s event app, they saw a huge increase in the number of attendees playing the networking game.
Sedgwick and his team attributed this to the event app’s ability to digify the gamification experience. Rather than relying on game rules printed on paper or announced out loud, they used the event app to give each attendee a four-digit code on their badge, which they could use to participate. People at the event could easily find the rules in the event app, and they could even watch a leaderboard to see who was winning.
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Venture Out Builds Community and Bolsters Communication with an Event App
When Venture Out plans an event, their top priority is making sure their audience feels welcome from start to finish. This is core to their mission of bringing together members of the LGBTQ+ community who share a passion for technology.
The team at Venture Out knew strong communication was key to their event, something they’d struggled with in the past. Without an event app, they had to share important information about schedule changes and the location of events out loud—and anyone who wasn’t in the room when such announcements were happening would miss out.
But with EventMobi’s event app, they were able to send messages and connect with all event attendees, simply by pushing notifications through the platform.
On top of that, the seamless event registration allowed the event organizers to save time they would otherwise spend trying to keep track of everything. As a result, they could dedicate more of their time to ensure all attendees were enjoying themselves.
Hanapin Marketing Boosts Retention With an Event App
Hanapin Marketing hosts an event for hundreds of marketers every year, and one of their main goals is retention—they want attendees to come to the event year after year.
In the past, the company had seen a 15% retention rate annually, but with EventMobi’s event app, that figure skyrocketed to 45%.
Hanapin credits the event app’s many features as the primary reason for this boost to their retention rate. With features like life polling and Q&As, push notifications, and personalized schedules and speaker profiles, they raised the overall quality of their event, which made it easy for attendees to decide to return the following year.
“The Event App keeps the conference fresh, sleek, and ahead of the competition,” one attendee remarked.
Hanapin also used the Event App to gather feedback through post-event survey questions. With more responses from their attendees, they could easily figure out what worked well at the event, and what should be improved for the next one.
If you want to see the most return on investment with your event, then you need the most up-to-date technology to provide a seamless, enjoyable experience for all attendees.